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PESTEL Guide

Technological Factors

Strategic Management texts* refer to technological factors in a company’s external environment.  These include

  • the pace of technological developments that may have direct or indirect effect on industries
  • institutions or activities that impact technology, and innovation, e.g., R&D consortia, technology incubators, patent and copyright laws, government actions that foster new industries or disruptive technology

*BUS800 Strategic management. (2014). McGraw-Hill Ryerson Custom Publishing,

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