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Multimedia in Business

Selected Case Studies

The Affordance of Gamification in Enabling a Digital Disruptor: A Case Study of the goCatch Taxi Booking App (2015) Felix Ter Chian Tan, Barney Tan, Lesley Land 48th Hawaii International Conference on System Sciences System Sciences (HICSS) 1197-1206
A case study on bypass testing of web applications (2014) Jeff Offutt, Vasileios Papadimitriou, Upsorn Praphamontripong Empirical Software Engineering 19(1) 69-104
A case study on Service-Oriented Architecture for Serious Games (2015) Maira B. Carvalho et al. Entertainment Computing 6(Complete) 1-10
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Blitz Campaign (2013) P.J. Daher, T.S Dagger Journal of Marketing Research 50(4)517-534
Content strategies and audience response on Facebook brand pages by W. Tafesse (2015) Marketing Intelligence & Planning 33(6) 927-943
Designing user interfaces for "ordinary users in extraordinary circumstances": a keyboard-only web-based application for use in airports (2013) Simeon Keates. Universal Access in the Information Society 12(22) 205-216
Developmental approaches to B2B virtual communities (2011) Matthew Tickle, Dotun Adebanjo, Zenon Michaelides Technovation 31(7) 296-308
Edutainment & Engagement at Exhibitions: A Case Study of Gamification in the Historic Hammaburg Model (2016) Steffen Haesler et al.
The Engagement Process During Value Co-Creation: Gamification in New Product-Development Platforms (2017) Thomas Leclercq, Ingrid Poncin, Wafa Hammedi International Journal of Electronic Commerce 21(4)
Exploring the potential of a mobile eye tracker as an intuitive indoor pointing device: A case study in cultural heritage (2018) Moayad Mokatren, Tsvi Kuflik, Ilan Shimshoni. Future Generation Computer Systems 81(Complete) 528-541
Gamification based lean knowledge dissemination: A case study (2016) R. M. Sousa et al. IEEE International Conference on Industrial Engineering and Engineering Management, December 2016 p.164-168
Gamification Challenges and a Case Study in Online Learning (2015) Darren Wilson, Cynthia Calongne, S. Brook Henderson Internet Learning 4(2) Article 8
How to make your facebook posts attractive. (2015) N. Su, D. Reynolds & B. Sun, International Journal of Contemporary Hospitality Management, 27(8) 1772-1790
An industry case study: a mobile-based business strategy to improve the customer care service in a major retail company (2016) Leandro Garcí a Vandenbosch, Matí as Nicoletti 5º Simposio Argentino de Informática Industrial
The next generation of language labs: Can mobiles help? A case study (2016) M. Hind et al. Computers in Human Behavior 59(Complete) 342-349
OMARC: An online multimedia application for training health care providers in the assessment of respiratory conditions. (2016) O. Meruvia-Pastor et al. International Journal of Medical Informatics, 89, 15-24
Prediction of quality degradation for mobile video streaming apps: A case study using YouTube (2016) D. Jain, et al. 8th International Conference on Communication Systems and Networks (COMSNETS)
Quality evaluation of airline's e-commerce website, a case study of AirAsia and Lion Air websites (2014) Farah Shafira Effendi, Ika Alfin. International Conference on Advanced Computer Science and Information Systems (ICACSIS)
The role of digital channels in industrial marketing communications. H. Karjaluoto et al. (2015) Journal of Business & Industrial Marketing, 30(6), 703-710.
Serious games and the gamification of tourism (2017) Feifei Xu, Dimitrios Buhalis, Jessika Weber Tourism Management 60(Complete) 244-256
A study of the interface usability issues of mobile learning applications for smart phones from the users perspective (2014) A. Ali et al International Journal on Integrating Technology in Education (IJITE) 3(4)
Túum: Test Model for Native Mobile Applications (2017) Humberto Sanchez Martinez et al. IEEE Latin America Transactions 15(5) 994-1000
How to make your Facebook posts attractive: A case study of a leading budget hotel brand fan page (2015) Na Su et al.International Journal of Contemporary Hospitality 27(8) 1772-1790.

Last Updated: May 23, 2023 1:29 PM
URL: https://learn.library.torontomu.ca/busmultimedia
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Subjects: Business, Business Technology Management, ICT / ITM (Information Technology Management)

Tags: business, multimedia