MKT 802 - Advanced Market Planning

This section is a bonus and will teach you some advanced Google searching skills which may be useful for finding additional research outside of library databases. In Google, you may find free data, statistics, and reports from government agencies, not-for-profits, or professional associations that may be useful for industry, competitor, and customer analyses.

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Here are some useful tips for getting the most out of your Google search:

site:

Adding site: to your search terms will allow you to limit to your search to specific sites. For example: concussion site:.gov. This will search for the word 'concussion' in sites with the domain name .gov, which are government websites.

filetype:

Adding filetype: to your search will limit your search to specific file types like pdf, word, jpeg, etc. For example: concussion site:.gov filetype:pdf. This will search only for PDFs with the word concussion from a government site (this could be a useful way to find a government report or study).

intitle:

Adding intitle: to your search will search for your term within the title of a webpage. For example: intitle:concussion. This will only return results that have the word concussion in the title of the webpage, which can help narrow down the number of results you get.