What's on this page?
This page will be particularly helpful for finding secondary research for the Promotion section of your Marketing Audit.
Below, you'll find:
- An overview of some of the communication analytics you can find in GlobalData Explorer
Photo by Prateek Katyal on Unsplash
Communication Analytics in GlobalData Explorer
GlobalData Explorer contains data and analysis for a given company's social media trends, news sentiment analysis*, news about your company, and global ads.
To find this information, search your company and click on its profile. The menu on the left-hand side will have a section called Signals. The Signals Dashboard is a good place to start to get an overview. Smaller companies will probably not have as extensive information as larger companies although it may still be provide you with some insights. You can also search for a company within the same industry or which targets the same market for comparison.
As an example of what you might find, the following graph in the Social Media Trends section shows the number of social media posts for a company aligned with its stock price and the net sentiment of those posts.
* Sentiment analysis involves analyzing text to determine its emotional tone (positive, negative, neutral).