Business/Information Technology Management (ITM)

This practical guide provides students with a potent approach to recognize case situations and apply appropriate tools to solve problems, make decisions, or develop evaluations, quickly establish a base of knowledge about a case, and write persuasive case-based essays.

Ellet presents a new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case.

Using a step-by-step approach, Case Study Research for Business takes students right through the case study research process from research design and data collection using qualitative and quantitative methods, to research analysis, writing up and presenting work. Key features:Takes a multidisciplinary approach to case study research design by drawing on both positivist and interpretivist schools of thought to improve student understanding of these critical research traditions. Coverage of contemporary topics such as research ethicsPacked with practical examples from all areas of business. Pedagogical features including vignettes, exercises and 'cases' which directly relate to business researchAdditional online material including worked examples, further case studies, structure templates and online readings

This title provides a structure for analysing and designing a case study. Using examples, Thomas and Myers work through a case study design to answer questions such as: How is a case study constructed? What are the required components of case study? The book includes an example to take the reader through each step of understanding and conducting research using a case study.