World Advertising Research Centre (WARC) This link opens in a new window- This link opens in a new window
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The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies (900 on Hospitality & Tourism alone), marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.