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Quick Summary
Market Reports and Consumer Data
You can find important market reports of key industries and consumer goods in the following databases:
Marketing Research Guide
Market Reports Databases
Best Bets
- IBISWorld This link opens in a new window
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Reports include detailed performance data and analysis, supply chain information, forecasts, operating strengths and weaknesses, analysis of external drivers, major player market strategies, and industry profit and cost benchmarks. - Statista This link opens in a new window
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Statista.com is one of the first statistics portals to integrate over 60,000 diverse topics of data and facts from over 10,000 sources onto a single professional platform. Categorized into over 20 market sectors, Statista provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on media, finance, politics, and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases. Toronto Metropolitan has access to Global Consumer Survey (GCS) via Statista. - Mintel Reports This link opens in a new window
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Provides comprehensive insight and analysis on consumers, companies, markets, brands and products. Toronto Metropolitan has access to most of the Canadian reports and the complete set of U.S. reports - GlobalData Explorer This link opens in a new window
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GlobalData Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.
A note about GlobalData Explorer access:
Sometimes when accessing GlobalData, you may come across a Login page (see screenshot below). If this happens, just click on “IP Access” to access the database.
Additional Resources
- ProQuest One Business This link opens in a new window
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Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more. - EIU (Economist Intelligence Unit) This link opens in a new window
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EIU (Economist Intelligence Unit) provides country, industry, management analysis and forecasts on over 200 countries, nine strategic industries, and a full range of management functions through the following services: ViewsWire, Country Reports, and Country Profiles. - Business Source Complete This link opens in a new window
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This database provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more. - Factiva This link opens in a new window
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Factiva, a Dow Jones & Reuters Company, provides global content with multiple language interfaces and multilingual content covering nearly 8,000 sources. Factiva provides access to global and local newspapers, magazines, industry-specific journals and newsletters, newswires, media programs, and websites. Company Research Tools Perform company screening on a collection of nearly 24,000 global companies using 26 criteria. Current quotes and market data are available. Instrument types supported include global stocks, market indices, mutual funds and corporate bonds. - Nexis Uni This link opens in a new window
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Nexis Uni® features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents. - Passport GMID This link opens in a new window
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Database contains 15,000 market research reports on industries, consumer lifestyles and retailing.
Free web resources for Market Reports
- Key Small Business StatisticsThis annual publication provides information on the most frequently asked questions pertaining to small businesses in Canada.
- Canadian Industry StatisticsCanadian Industry Statistics analyses industry data on many economic indicators using
the most recent data from Statistics Canada.
Consumer Data Databases
- Mintel Reports This link opens in a new window
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Provides comprehensive insight and analysis on consumers, companies, markets, brands and products. Toronto Metropolitan has access to most of the Canadian reports and the complete set of U.S. reports - SimplyAnalytics This link opens in a new window
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SimplyAnalytics is an Internet-based mapping application. SimplyAnalytics uses various research partners to provide users with the most current demographic, business, and marketing data available with thousands of variables. Data can be mapped nation-wide, by province, CMA, CSD, CT or DA.
Toronto Metropolitan also has access to the following packages: Environics DaytimePop data package, PRIZM5 Canada & US Data Package - Media Technology Monitor - 18+ and Jr This link opens in a new window
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The Media Technology Monitor (MTM) is a research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cell phone–only sample), the MTM has spoken with over 140,000 Canadians (equally split between Anglophones and Francophones) over the past decade, making it the most accurate and comprehensive media technology tracking survey of its kind. Highlighted themes include television platforms, internet activities, radio platforms, mobile phone activities, tablets, media usage by device, online engagement with TV, content and new platform users. - Passport GMID This link opens in a new window
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GMID, from Euromonitor International, contains demographic, economic, and marketing statistics for 205 countries. The historical and forecast data enable users to analyze trends from 1977 to 2020. Unique country rankings help users gauge one country’s position in the world relative to another. GMID contains a range of lifestyle indicators such as disposable income availability, consumer expenditure trends, eating and drinking habits, home ownership statistics, and health data. The database contains market research reports on industries, consumer lifestyles, and retailing. - PsycARTICLES (APA PsycNET) This link opens in a new window
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This database includes articles on consumer behaviour, attitudes, marketing and more from journals published by the American Psychological Association, the APA Educational Publishing Foundation, the Canadian Psychological Association and Hogrefe & Huber.
Suggested index terms for PsycArticles/PsycNet:
- Consumer behavior
- Consumer attitudes
- marketing
- decision making
- advertising
- brand preferences
- brand names
- costs and cost analysis
- choice behavior
- consumer satisfaction
- Quality of services
- loyalty