Business Cases

The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world. This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students' own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication. The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments.

This case writing workbook offers something unique in the world of case writing manuals. The third edition of The Case Writing Workbook: A Guide for Faculty and Students provides 11 standalone chapters that focus specifically on challenges related to the case writing process. The book is meant for day-to-day use as a model of the case writing process, with exercises, worksheets, and training activities that will guide you through the entire course of writing both a traditional case and Instructor's Manual or a concise/short case and its associated Teaching Note. Brief explanatory notes will lead you step-by-step through all the developmental exercises, including readying the case for publication and teaching it in the classroom or online. Designed as an individualized workshop to assist case authors to structure their writing, this book combines the easy-to-understand, student-focused language with new material covering the latest developments and challenges in the world of case writing. These include: * A fresh focus on writing and teaching concise cases, which are particularly suited to the world of blended learning. * Emphasis on secondary research methodology, particularly using digital technologies and social media. * A new case study running throughout the book, with restructured worksheets and notes to support it. * Enhanced online case teaching information and discussion of the development of multi-media cases, particularly using video. Complete instructor's materials to support the text are available online, including PowerPoint presentations, guidance on embedding cases within the curriculum, a sample syllabus that incorporates cases within it, and selected student assignments and handouts. Finishing all the book's assignments will result in a complete case and Instructor's Manual that can be tested in the classroom and submitted to a conference or journal. The Case Writing Workbook is a must for the shelf of any academic or student conducting qualitative research and looking to enhance their skill set, and any instructor working with cases in their teaching.

Unlock the secrets to mastering the teaching and writing of case studies with The Ultimate Case Guide. This essential resource offers faculty, educators, and trainers in all management disciplines a comprehensive exploration into the effective use of the case method. Learn about the history, philosophy, and pedagogical benefits of case-based education. Explore how to use case studies to teach individual sessions or entire courses. And discover how to craft compelling case studies that enhance learning outcomes and engage students in meaningful ways. The book begins with a thorough examination of the origins and evolution of the case method, providing readers with context for its continued relevance in contemporary education. From there, The Ultimate Case Guide details practical strategies for conducting dynamic classroom sessions, where theory is not merely taught but experienced and challenged. Readers will learn how to facilitate discussions that promote critical thinking, problem-solving, and decision-making, mirroring the complex challenges faced in the real world. Furthermore, this guide breaks down the art of writing effective case studies. It covers every step from choosing the right topic, conducting research, to storytelling techniques that captivate and educate. This chapter also describes how to create teaching notes that serve as roadmaps for delivering impactful lessons - for yourself and other educators. Whether you are a seasoned professor at a business school, a corporate trainer aiming to enhance your training sessions, or a newcomer to the field of educational case studies, The Ultimate Case Guide provides all the tools necessary to transform classroom theory into dynamic, practical learning experiences. The book emphasizes the importance of adapting teaching methods to fit your individual learning environment and student needs, ensuring that each case study not only educates but also inspires. Ideal for those committed to excellence in teaching, The Ultimate Case Guide will help you elevate your educational approach, making your teaching sessions more interactive, engaging, and effective. With this guide, prepare to bring the complexities of real-world decision-making into the classroom, fostering an enriching learning environment that prepares students for the challenges of the business world.

Most entrepreneurship and small business textbooks contain few, if any, cases that an instructor can use with students and illustrate important theories or topics from the course. This book contains cutting-edge case studies that illustrate key problems confronting contemporary entrepreneurs. Set in familiar business environments, this original set of cases provides useful insights into the experiences of real-world entrepreneurs for classroom environments. Key features include: Innovative and exciting cases that present common business scenarios, offering practical perspectives for up-and-coming entrepreneurs A theory-based online Instructor's Manual, featuring topic summaries, learning objectives, teaching suggestions and key questions to aid classroom discussion Exceptional coverage of critical entrepreneurship issues, including opportunity recognition, funding a new business, sustaining ventures, social entrepreneurship and challenges faced by collegiate entrepreneurs. An ideal companion for instructors and students, this book is essential reading for MBA courses in entrepreneurship, non-profit management and social entrepreneurship, as well as undergraduate and postgraduate courses in business and management that specialize in entrepreneurship