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Sport Media

Industry, Market, and Audience Research

The Library subscribes to a comprehensive set of business resources that will allow you to research sports media companies, the sports industry, the market in Canada and globally, and the audience for sports content.

As an example of the resources available in these tools, see the following reports: 

Industry Reports

For more industry reports, visit our Industry Research Guide. To look into specific companies, visit our Company Research Guide.

Audience Analysis and Market Research

For more market research tools, visit our Market Research Guide