Sport Media

IBISWorld provides industry intelligence for over 450 Canadian industries and over 700 US industries, including NAICS, specialized, and expert industry reports. Reports include detailed performance data and analysis, supply chain information, forecasts, operating strengths and weaknesses, analysis of external drivers, major player market strategies, and industry profit and cost benchmarks. Global and China industry reports are also available.

Statista.com is one of the first statistics portals to integrate over 60,000 diverse topics of data and facts from over 10,000 sources onto a single professional platform. Categorized into over 20 market sectors, Statista provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on media, finance, politics, and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases. Toronto Metropolitan has access to Global Consumer Survey (GCS) via Statista.

Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.

Factiva, a Dow Jones & Reuters Company, provides global content with multiple language interfaces and multilingual content covering nearly 8,000 sources. Factiva provides access to global and local newspapers, magazines, industry-specific journals and newsletters, newswires, media programs, and websites. Company Research Tools Perform company screening on a collection of nearly 24,000 global companies using 26 criteria. Current quotes and market data are available. Instrument types supported include global stocks, market indices, mutual funds and corporate bonds.

GlobalData Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.

A note about GlobalData Explorer access:
Sometimes when accessing GlobalData, you may come across a Login page (see screenshot below). If this happens, just click on “IP Access” to access the database.

Provides comprehensive insight and analysis on consumers, companies, markets, brands and products. Toronto Metropolitan has access to most of the Canadian reports and the complete set of U.S. reports

The Media Technology Monitor (MTM) is a research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cell phone–only sample), the MTM has spoken with over 140,000 Canadians (equally split between Anglophones and Francophones) over the past decade, making it the most accurate and comprehensive media technology tracking survey of its kind. Highlighted themes include television platforms, internet activities, radio platforms, mobile phone activities, tablets, media usage by device, online engagement with TV, content and new platform users.

​Numeris is Canada's most trusted and authoritative source for broadcast measurement and consumer behavior data, as well as the industry-leading intelligence provider to broadcasters, advertisers and agencies. As an integral member of the Canadian broadcast and advertising industry, Numeris employs rigorous methodologies to provide broadcasters, agencies, advertisers and other professionals with essential audience insights, and has long been recognized for providing the gold standard in audience intelligence.

Access is available on campus in-Library to Toronto Metropolitan University students, faculty and staff via a laptop available for loan from Circulation.