Marketing

Reports include detailed performance data and analysis, supply chain information, forecasts, operating strengths and weaknesses, analysis of external drivers, major player market strategies, and industry profit and cost benchmarks.

Statista.com is one of the first statistics portals to integrate over 60,000 diverse topics of data and facts from over 10,000 sources onto a single professional platform. Categorized into over 20 market sectors, Statista provides business customers, researchers, and the academic community with direct access to relevant quantitative facts on media, finance, politics, and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases. Toronto Metropolitan has access to Global Consumer Survey (GCS) via Statista.

Provides comprehensive insight and analysis on consumers, companies, markets, brands and products. Toronto Metropolitan has access to most of the Canadian reports and the complete set of U.S. reports

GlobalData Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.

A note about GlobalData Explorer access:
Sometimes when accessing GlobalData, you may come across a Login page (see screenshot below). If this happens, just click on “IP Access” to access the database.

Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.

EIU (Economist Intelligence Unit) provides country, industry, management analysis and forecasts on over 200 countries, nine strategic industries, and a full range of management functions through the following services: ViewsWire, Country Reports, and Country Profiles.

This database provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more.

Factiva, a Dow Jones & Reuters Company, provides global content with multiple language interfaces and multilingual content covering nearly 8,000 sources. Factiva provides access to global and local newspapers, magazines, industry-specific journals and newsletters, newswires, media programs, and websites. Company Research Tools Perform company screening on a collection of nearly 24,000 global companies using 26 criteria. Current quotes and market data are available. Instrument types supported include global stocks, market indices, mutual funds and corporate bonds.

Nexis Uni® features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

Database contains 15,000 market research reports on industries, consumer lifestyles and retailing.