The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
WARC is our top database for Marketing case studies. For additional options, check out the article databases or our guide below.
Scopus offers access to more that 14,000 scholarly titles including approximately 750 conference proceedings, all journals in Medline, 400 trade publications and also approximately 500 Open Access Journals. Includes citation metrics tools.
Web of Science is the online version of the Science Citation Index, Social Sciences Citation Index and the Arts & Humanities Citation Index. Users can search 8,500 international research journals in the sciences, social sciences, arts and humanities. The Web of Science also provides cited reference searching
Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.
This database provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more.
This database, with 600 full text titles, is the most comprehensive Canadian reference collection available today. Accessible to readers and researchers at every level, CBCA Complete features a highly-respected, diversified mix of publications, including scholarly journals, trade publications, dissertations, books, newspapers and magazines.
This database offers access to the full text of several Canadian newspapers from Canada's leading publishers. This full text database includes the complete available electronic backfile for most newspapers, providing full access to the articles, columns, editorials and features published in each. Some backfiles date as far back as the late 1970s.
The Conference Board of Canada e-Library provides downloadable access to all Conference Board research documents from 1998 and Public Policy research documents. Approximately 30 reports are produced annually to provide new insights into key areas of economic, management and public policy as well as periodicals on a monthly, quarterly, yearly and biennial basis.
Emerald delivers all the resources of a full management library of over 100 journals. Key journals include: European Journal of Marketing, Management Decision, International Journal of Operations and Production Management.
Factiva, a Dow Jones & Reuters Company, provides global content with multiple language interfaces and multilingual content covering nearly 8,000 sources. Factiva provides access to global and local newspapers, magazines, industry-specific journals and newsletters, newswires, media programs, and websites. Company Research Tools Perform company screening on a collection of nearly 24,000 global companies using 26 criteria. Current quotes and market data are available. Instrument types supported include global stocks, market indices, mutual funds and corporate bonds.
Google Scholar provides a simple way to broadly search for scholarly literature. From one place, you can search across many disciplines and sources: peer-reviewed papers, theses, books, abstracts and articles, from academic publishers, professional societies, preprint repositories, universities and other scholarly organizations. Google Scholar helps you identify the most relevant research across the world of scholarly research.
Access to Toronto Metropolitan resources is available to users who configure their Google Scholar Preferences as follows:
Mergent Online is a subscription-based service offering over 10,000 U.S. public companies and 17,000 non-U.S. public companies. What began in 1997 as Company Data Direct — a subscription service of 10,000 companies on the NYSE, AMEX and Nasdaq exchanges, has expanded into a “suite” of global business and financial information products carefully designed to offer the respected investment research tools that you have come to rely on from Mergent.
In Mergent Online, the third tab “Mergent Private Company Search” provides access to Dun and Bradsheet Million Dollar Directory. This is also available through Advanced Search. Also known as D&B Private Company Database, this database provide access to information of 35 million D&B private companies.
Nexis Uni® features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.