Research Guides: Marketing: Industry Research

Industry Research Databases

Factiva This link opens in a new window
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IBISWorld This link opens in a new window
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IBISWorld provides industry intelligence for over 450 Canadian industries and over 700 US industries, including NAICS, specialized, and expert industry reports. Reports include detailed performance data and analysis, supply chain information, forecasts, operating strengths and weaknesses, analysis of external drivers, major player market strategies, and industry profit and cost benchmarks. Global and China industry reports are also available.
Mergent Online This link opens in a new window
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Mintel Reports This link opens in a new window
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Provides comprehensive insight and analysis on consumers, companies, markets, brands and products. Toronto Metropolitan has access to most of the Canadian reports and the complete set of U.S. reports
Passport GMID This link opens in a new window
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GMID, from Euromonitor International, contains demographic, economic, and marketing statistics for 205 countries. The historical and forecast data enable users to analyze trends from 1977 to 2020. Unique country rankings help users gauge one country’s position in the world relative to another. GMID contains a range of lifestyle indicators such as disposable income availability, consumer expenditure trends, eating and drinking habits, home ownership statistics, and health data. The database contains market research reports on industries, consumer lifestyles, and retailing.
ProQuest One Business‎ This link opens in a new window
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Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.

Industry Canada
Provides detailed reports and statistics on select Canadian Industries.

EIU (Economist Intelligence Unit) This link opens in a new window
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EIU (Economist Intelligence Unit) provides country, industry, management analysis and forecasts on over 200 countries, nine strategic industries, and a full range of management functions through the following services: ViewsWire, Country Reports, and Country Profiles.
- ViewsWire provides daily updated analysis and views on business, economic trends, political and market developments from around the world. ViewsWire covers over 200 countries with three years of archived information.
- Country Reports provides in depth information on issues shaping the country: the political scene, economic policy, domestic economy, sectoral trends, foreign trade and payments. Country Reports covers 200 countries and is updated monthly.
- Country Profile provides detailed background on a country’s economic and political status and background. Statistical tables give a five-year run of data on issues such as manufacturing, fiscal policy and unemployment. Country Profile covers 200 countries and is updated annually.
GlobalData Explorer This link opens in a new window
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GlobalData Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.

A note about GlobalData Explorer access:
Sometimes when accessing GlobalData, you may come across a Login page (see screenshot below). If this happens, just click on “IP Access” to access the database.
WRDS Wharton Research Data Services This link opens in a new window
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Information and to request access.
Wharton Research Data Services (WRDS) is an award-winning research platform and business intelligence tool. CRSP and Compustat datasets are available on this platform, as well as numerous other datasets covering accounting, banking, economics, ESG, finance, healthcare, insurance, marketing, and statistics.

Currently, Toronto Metropolitan University has access to:

Industry Classification Codes

Industry classification codes are numerical systems used to organize information about a particular industry. Industrial classification codes are used by government agencies, market-research firms and throughout various publications. Below are links to search options, in a selection of these codes:

Industry Classification System - Canada

NAICS Canada

Industry Classification System - United States & Global

North American Industry Classification System United States, NAICS United States
International Standard Industrial Classification United Nations, ISIC (Passport GMID database uses the ISIC)
Global Industrial Classification Standard, GICS (FP Infomart database includes options to use the GICS)