Marketing

IBISWorld provides industry intelligence for over 450 Canadian industries and over 700 US industries, including NAICS, specialized, and expert industry reports. Reports include detailed performance data and analysis, supply chain information, forecasts, operating strengths and weaknesses, analysis of external drivers, major player market strategies, and industry profit and cost benchmarks. Global and China industry reports are also available.

Passport, from Euromonitor International, is a comprehensive market research platform that delivers global data and in-depth analysis on industries, markets, companies, economies and consumers. With coverage spanning 210 countries and 99.9% of the world’s consumers, it supports research assignments across many subjects. It’s an invaluable resource for creating impactful, real-world projects, whether you’re focused on scenario planning, forecasting, crafting product and brand strategies, or conducting SWOT and PEST analyses.

With access to market sizes, market shares, company and brand data and interactive dashboards to identify trends, Passport simplifies data comparison across categories and countries by using consistent methodologies.

GlobalData Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.

A note about GlobalData Explorer access:
Sometimes when accessing GlobalData, you may come across a Login page (see screenshot below). If this happens, just click on “IP Access” to access the database.

EIU Viewpoint provides the political, policy, business and economic outlook for hundreds of countries and several industries, focusing on the dynamics that could impact organizations.

EIU Viewpoint includes:

• Forecasts for the global economy - 200 geographies
• Medium-term country forecasts
• Long-term country forecasts - 80 major economies
• Industry analysis and data - 26 sectors across 6 major industries
• Commodity forecasts - 25 critical goods
• Daily Insights
• Political and economic analysis
• Macroeconomic indicator database
• Proprietary ratings

The Conference Board of Canada e-Library provides downloadable access to all Conference Board research documents from 1998 and Public Policy research documents. Approximately 30 reports are produced annually to provide new insights into key areas of economic, management and public policy as well as periodicals on a monthly, quarterly, yearly and biennial basis.

Statista is a statistics portal that integrates over 60,000 diverse topics of data and facts from over 10,000 sources. To find industry information and statistics, hover over 'Statistics' in the top menu. Click 'All Industries'. Choose your industry or sub-industry for an industry overview.

Information and to request access.
Wharton Research Data Services (WRDS) is an award-winning research platform and business intelligence tool. CRSP and Compustat datasets are available on this platform, as well as numerous other datasets covering accounting, banking, economics, ESG, finance, healthcare, insurance, marketing, and statistics.

Currently, Toronto Metropolitan University has access to:

Designed to help business researchers balance theoretical and practical learning, and acquire the research skills that will make them successful in their courses and careers, ProQuest One Business is a complete business library containing millions of full-text items across scholarly and popular periodicals, newspapers, market research reports, dissertations, books, videos and more.

This database provides full-text coverage of top business, management and economics journals and periodicals. These valuable publications cover topics such as accounting, banking, finance, international business, marketing, sales and more.

Nexis Uni® features more than 15,000 news, business and legal sources from LexisNexis—including U.S. Supreme Court decisions dating back to 1790—with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.

OECD iLibrary is OECD’s Online Library for books, papers and statistics and the gateway to OECD’s analysis and data. It replaces SourceOECD, and hosts all content so users can find – and cite – tables and databases as easily as articles or chapters.