Marketing

Provides comprehensive insight and analysis on consumers, companies, markets, brands and products. Toronto Metropolitan has access to most of the Canadian reports and the complete set of U.S. reports

SimplyAnalytics is an Internet-based mapping application. SimplyAnalytics uses various research partners to provide users with the most current demographic, business, and marketing data available with thousands of variables. Data can be mapped nation-wide, by province, CMA, CSD, CT or DA.

Toronto Metropolitan also has access to the following packages: Environics DaytimePop data package, PRIZM5 Canada & US Data Package

The Media Technology Monitor (MTM) is a research product in the area of technology ownership and use. Based on 12,000 telephone interviews annually (including a cell phone–only sample), the MTM has spoken with over 140,000 Canadians (equally split between Anglophones and Francophones) over the past decade, making it the most accurate and comprehensive media technology tracking survey of its kind. Highlighted themes include television platforms, internet activities, radio platforms, mobile phone activities, tablets, media usage by device, online engagement with TV, content and new platform users.

GMID, from Euromonitor International, contains demographic, economic, and marketing statistics for 205 countries. The historical and forecast data enable users to analyze trends from 1977 to 2020. Unique country rankings help users gauge one country’s position in the world relative to another. GMID contains a range of lifestyle indicators such as disposable income availability, consumer expenditure trends, eating and drinking habits, home ownership statistics, and health data. The database contains market research reports on industries, consumer lifestyles, and retailing.

This database includes articles on consumer behaviour, attitudes, marketing and more from journals published by the American Psychological Association, the APA Educational Publishing Foundation, the Canadian Psychological Association and Hogrefe & Huber.