Focus Groups
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Focus GroupsFrom Market Research in Practice : An Introduction to Gaining Greater Market Insight. When and how to use focus groups including areas of special consideration and more.
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Online Focus GroupsFrom Market Research in Practice : An Introduction to Gaining Greater Market Insight. Includes best practices and tips.
Interviews
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Depth InterviewingFrom Market Research in Practice : An Introduction to Gaining Greater Market Insight. Why to depth interview, design and role of interviewing, principles, and more. Includes telephone interviewing.
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Face-to-Face InterviewingAdvantage and disadvantages of face-to-face interviewing, include street interviewing, household interviews, hall tests, and more.
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Interviewing Groups and Individuals in Qualitative Market Research (eBook)
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Publication Date: 2002eBook on interviewing and focus groups for market research. Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners
Surveys and Questionnaires
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The SAGE handbook of survey methodology (eBook)
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Publication Date: 2016Part 1. Basic principles -- Part 2. Surveys and societies -- Part 3. Planning a survey -- Part 4. Measurement -- Part 5. Sampling -- Part 6. Data collection -- Part 7. Preparing data for use -- Part 8. Assessing and improving data quality -- Part 9. Further issues.
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5 tips to create effective customer satisfaction surveysFrom Business Development Canada. Useful for market research when you are looking to expand/pivot.
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Questionnaire DesignThe challenges of questionnaire design, role of questionnaires, types, testing, piloting, and more. Includes information on the different types of questions.
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Self-Completion QuestionnairesPrinciples of design, uses, good practices, and more.
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Online SurveysOrganizing principles, and more.
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Handbook of public opinion research (eBook)
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Publication Date: 2007An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has. The Design of Surveys is Part III, section 1.
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Other Methods and Methodologies
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ObservationWhen to use observation and ethnography, shopping surveys, product research, reporting, d more.
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Sampling and StatisticsPrinciples, random sampling, sampling error and size, B2B, and more.