Focus Groups
- Focus GroupsFrom Market Research in Practice : An Introduction to Gaining Greater Market Insight. When and how to use focus groups including areas of special consideration and more.
- Online Focus GroupsFrom Market Research in Practice : An Introduction to Gaining Greater Market Insight. Includes best practices and tips.
Interviews
- Depth InterviewingFrom Market Research in Practice : An Introduction to Gaining Greater Market Insight. Why to depth interview, design and role of interviewing, principles, and more. Includes telephone interviewing.
- Face-to-Face InterviewingAdvantage and disadvantages of face-to-face interviewing, include street interviewing, household interviews, hall tests, and more.
Interviewing Groups and Individuals in Qualitative Market Research (eBook) by Publication Date: 2002eBook on interviewing and focus groups for market research. Qualitative Market Research is a landmark publishing event. The seven volumes provide, for the first time, complete coverage of qualitative market research practice, written by experienced practitioners
Surveys and Questionnaires
The SAGE handbook of survey methodology (eBook) by Publication Date: 2016Part 1. Basic principles -- Part 2. Surveys and societies -- Part 3. Planning a survey -- Part 4. Measurement -- Part 5. Sampling -- Part 6. Data collection -- Part 7. Preparing data for use -- Part 8. Assessing and improving data quality -- Part 9. Further issues.
- 5 tips to create effective customer satisfaction surveysFrom Business Development Canada. Useful for market research when you are looking to expand/pivot.
- Questionnaire DesignThe challenges of questionnaire design, role of questionnaires, types, testing, piloting, and more. Includes information on the different types of questions.
- Self-Completion QuestionnairesPrinciples of design, uses, good practices, and more.
- Online SurveysOrganizing principles, and more.
- Handbook of public opinion research (eBook) by Publication Date: 2007An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has. The Design of Surveys is Part III, section 1.
Other Methods and Methodologies
- ObservationWhen to use observation and ethnography, shopping surveys, product research, reporting, d more.
- Sampling and StatisticsPrinciples, random sampling, sampling error and size, B2B, and more.