Market Sizing
The Bottom-Up Market Sizing Tool (eBook chapter)A method for figuring out the size of your market.
Reframe the Marketplace (eBook)Increase your market share by including every customer in the conversation Demographics in America continue to change dramatically with the population becoming increasingly more diverse each and every day. Unfortunately, many brands and businesses are just now recognizing this wave of change and not prepared to address the needs and wants of their diverse customer base.
Databases for Market Size & Share
These databases include market sizes for particular industries by country and globally. They can be used as-is, or as a starting point for sizing a market for a specific product or service.
- Mintel Reports This link opens in a new window
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Canada & US only
Mintel's interactive databook provides survey data which can be filtered by demographics to produce market sizes and inform market identification on a variety of B2C industries. Mintel Full Reports also provide some insights for market sizing and identification. - IBISWorld This link opens in a new window
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Canada, US, China, Global
For major market segmentation in any industry report, go to Products & Markets from the size menu and scroll down to Major Markets - Passport GMID This link opens in a new window
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International: Includes most countries for most industries
View country reports to see market sizes.
For B2C: Clicking on the blue grids beside data graphics links to historical and projected statistics on brand and company shares of the market and more.
For B2B and B2C: click "view statistics" from the side menu to see detailed stats relating to market size. - GlobalData Explorer This link opens in a new window
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GlobalData Explorer is a comprehensive database including cross-sector and market data such as sector activity indicators and global ads, expert analysis, thematic research, business fundamentals, and alternative data such as tenders, job analytics. GD Explorer meets the needs of multiple disciplines and departments with cross sector coverage.
A note about GlobalData Explorer access:
Sometimes when accessing GlobalData, you may come across a Login page (see screenshot below). If this happens, just click on “IP Access” to access the database.
- How-To Database VideosBrief videos on using many of the Library's business databases listed above.
- SimplyAnalytics This link opens in a new window
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Canada & US Only
A geographic database that allows you to visualize specific demographics and types of businesses within small and large geographic areas. Includes census and PRIZM demographic grouping, and businesses by keyword as well as NAICS code.
Market Segmentation
Handbook of Niche Marketing (eBook)The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalization--with practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts.
Market Segmentation (eBook) by Publication Date: 2012Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.
Categories in Markets (eBook)This volume focuses on how market categories shape processes of production and consumption and how these activities in turn shape category systems. This volume consists of original contributions to theory and empirical research by a diverse group of esteemed authors. Topics explored include how new categories emerge, become enacted and gain consensus, how categories are used by market agents (including as tools for interpretation, as mobilization frames, and as cognitive infrastructures for learning), and how category systems change over time.
Market Segmentation Success (Print)Call Number: HF5415.127 .D53 2008Market Segmentation Success: Making It Happen! offers a solid review of the concepts of market segmentation and target market selection, as well as clearly explaining how to create market segments, how to select which customers to target, what problems will be encountered, and how to best overcome these challenges to success.- The Market Segmentation Tool (eBook chapter)A method for determining market segments and their size: understanding the make-up of the the market.
Identifying Target Markets
"Identifying Your Target Market and Finding Customers" Grow Your Global MarketsPublication Date: 2017eBook
- Passport GMID This link opens in a new window
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GMID, from Euromonitor International, contains demographic, economic, and marketing statistics for 205 countries. The historical and forecast data enable users to analyze trends from 1977 to 2020. Unique country rankings help users gauge one country’s position in the world relative to another. GMID contains a range of lifestyle indicators such as disposable income availability, consumer expenditure trends, eating and drinking habits, home ownership statistics, and health data. The database contains market research reports on industries, consumer lifestyles, and retailing.
- BDC - Defining My Target MarketGuidance on defining your target market, related research prompts and questions, as well as links to some Canadian government resources.
