Case Studies Databases
- Canadian Business & Current Affairs Database (CBCA) This link opens in a new window
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This database, with 600 full text titles, is the most comprehensive Canadian reference collection available today. Accessible to readers and researchers at every level, CBCA Complete features a highly-respected, diversified mix of publications, including scholarly journals, trade publications, dissertations, books, newspapers and magazines. - World Advertising Research Centre (WARC) This link opens in a new window
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The World Advertising Research Center (WARC) provides articles on advertising, marketing, brands and campaigns. It includes case studies, marketing intelligence, best practice guides, consumer insight, industry trends, news, data and forecasts, trends in TV viewing, newspapers and other media, economic and demographic data, profiles of major brand owners and more.
